Augmented Reality (AR) is the technology that allows a viewer to superimpose computer generated images and animations into their view of the world. Made popular by Snapchat® and PokemonGo®, this allows anyone with a modern smartphone to view and record digital imagery that comes to life in their phone’s camera. The imagery can stick to any horizontal or vertical surface in the viewer’s world, making it even more fun and engaging.
The benefit of AR is convenience and engagement of the viewer. No special headset is required, just a smart phone or tablet. It is an excellent choice for entertainment/IP marketing, video games, HUD-training, and any application that requires augmentation of the real world.
Ignite has worked on successful marketing campaigns for our clients on Snapchat, Facebook, Instagram and now Web-based AR.